What is Google’s Universal Commerce Protocol (UCP)?
Google’s Universal Commerce Protocol, or UCP, is an agentic commerce standard that allows retailers to connect with shoppers across AI-assisted discovery, checkout and some post-purchase experiences.
What is THE ICONIC launching with Google?
THE ICONIC is launching a limited integration with Google’s Universal Commerce Protocol. From Thursday, 10 July 2026, a small selection of fashion products from THE ICONIC’s own labels, including AERE, Atmos&Here and Dazie, will be discoverable in Australia through Google surfaces such as Search and Gemini. Australian-based customers of THE ICONIC who link their Google account, and pay with Google Pay, will be able to complete a single item purchase of the available products through Google’s checkout.
Why is THE ICONIC doing this?
THE ICONIC is focused on showing up where customers increasingly choose to discover, compare and shop. As customers use AI-assisted tools to search, compare products and make buying decisions, this launch allows THE ICONIC to test a new way for customers to discover and purchase selected products, while keeping THE ICONIC’s app and website as our primary shopping destinations.
Will this replace THE ICONIC’s app or website?
No. THE ICONIC’s app and website will remain the primary shopping destinations and the main way customers shop with THE ICONIC. Google’s agentic checkout is an additional channel that helps customers discover and purchase selected products through emerging AI-assisted shopping experiences.
Who can use Google’s checkout with THE ICONIC?
Australian-based THE ICONIC customers who have linked their Google account will be able to use Google’s checkout for eligible products. New customers in Australia can create a THE ICONIC account and link it with their Google account during the Google checkout process. Google Pay is the only accepted payment method at this time.
How do I link my account on THE ICONIC to my Google Account?
If your Google email address is the same as your email address for your account with THE ICONIC, simply log out of your current session on THE ICONIC’s website, navigate to THE ICONIC Sign In page, and click the “Continue with Google” button. If the email addresses match, your accounts will instantly link.
What if I do not have a Google account?
Customers without a Google account or a THE ICONIC account can still discover eligible products from THE ICONIC through Google Search and Gemini. However, they will not be able to select “Buy Now” unless they create an ICONIC account (if they don’t already have one) and then link their account with their Google account.
Alternatively, selecting the "Buy" button within Google Search or Gemini while logged into a Google account will trigger a prompt to provide your THE ICONIC account credentials, and then it will prompt you to link your Google and THE ICONIC accounts.
Is there a way to unlink my THE ICONIC account in Google?
Yes, you can go to https://myaccount.google.com/connections and manually remove the link.
- Step-by-Step:
- Log in to your Google Account Manager.
- Scroll to Your connections to third party apps and services.
- Locate THE ICONIC in your list of linked apps.
- Click Stop using Sign in with Google and confirm.
Is the Google Checkout available in Australia and New Zealand?
At launch, Google’s checkout to buy certain products from THE ICONIC will be available to Australian customers only. THE ICONIC hopes to expand the experience to New Zealand customers in the future.
What products will be available in Google’s checkout?
At launch, a small selection of fashion products from THE ICONIC’s own labels, including AERE, Atmos&Here and Dazie, will be available. THE ICONIC is starting with a limited number of products to test the end-to-end customer experience before scaling to more products, brands and categories.
Can I shop THE ICONIC’s full range through Google’s checkout?
No. At launch, only a small selection of eligible products will be available through Google’s checkout. Customers can continue to shop THE ICONIC’s broader range through THE ICONIC website and app.
Can I buy more than one item at a time in the Google checkout?
No. At launch, customers will only be able to complete a single-item purchase through Google’s checkout. THE ICONIC and Google will explore additional functionalities over time, including the potential for multi-item checkout in the future.
Can I check out with items from other retailers in my account?
No. At this stage, customers will only be able to complete a single-item order with THE ICONIC via Google’s checkout.
How do I pay for an order through Google’s checkout?
Customers will be able to pay for eligible THE ICONIC items through Google Pay using payment information saved in their Google Wallet. If customers would prefer to use another payment method, they can purchase via THE ICONIC website or app.
Will I be able to use store credit in Google’s checkout?
No. Store credit will not be able to be used via Google’s checkout. If customers would like to use store credit to pay for their order, they can purchase via THE ICONIC website or app.
Will I be able to use a gift card in Google’s checkout?
No. Gift cards will not be redeemable via Google’s checkout. If customers would like to use a gift card on their order, they can purchase via THE ICONIC website or app.
Will pricing be the same on Google’s checkout as on THE ICONIC’s website and app?
Yes. Pricing for listed items shown on Google Search or Gemini and then at Google’s checkout is the same as pricing displayed on THE ICONIC website and app.
Will I be able to apply a promo code or voucher code in Google’s checkout?
No. Voucher codes, promotional codes and certain THE ICONIC Front Row offers and Rewards are not currently able to be applied via Google’s checkout, so if customers would like to use these they can purchase via THE ICONIC’s website or app.
Can you use Buy-Now-Pay-Later (BNPL) to pay for an item purchased via the Google checkout?
No. Customers will be able to pay for eligible THE ICONIC items through Google Pay using payment information saved in their Google Wallet. If customers would prefer to use Buy-Now-Pay-Later payment methods, they can purchase via THE ICONIC website or app.
Who fulfils my order when I purchase via Google’s checkout?
THE ICONIC will manage fulfilment and customer support for these orders.
Where can I track my order placed via the Google checkout?
As with all your orders placed using THE ICONIC’s website and app, you can track your order placed via Google’s checkout directly through the Orders section of your THE ICONIC account, via the link in your shipping confirmation email, or using the courier’s tracking page.
How do returns work?
All returns for orders that were placed using Google’s checkout will continue to be managed through THE ICONIC website or app, in line with THE ICONIC’s standard returns and exchange process. Log into your THE ICONIC account, select the relevant order and choose your preferred return method.
Can I exchange an item bought through Google’s checkout?
Exchanges for orders that were placed using the Google checkout will continue to be managed through THE ICONIC website or app, in line with THE ICONIC’s standard returns and exchange process.
Who do I contact if something goes wrong with my order?
THE ICONIC remains responsible for customer support on orders placed through Google’s checkout. Customers can contact THE ICONIC through its usual Customer Service channels for help with orders, delivery, returns or other enquiries.
Can I cancel my order placed using Google’s Checkout?
Potentially. Orders placed through Google’s checkout can be cancelled via THE ICONIC’s customer service channels, provided that a shipment confirmation has not yet been sent to you. Due to THE ICONIC’s rapid dispatch process, cancellations may not always be possible, please reach out to Customer Service for assistance.
Can I change the delivery address on my order placed using Google’s Checkout?
Potentially. Providing the order placed using Google’s Checkout has not started processing or been shipped. Due to THE ICONIC’s rapid dispatch process, a change in delivery address may not always be possible, please reach out to Customer Service for assistance.
How is my data protected?
Customer data for THE ICONIC orders placed through Google’s checkout will be handled in accordance with THE ICONIC’s Privacy Policy and Google’s Privacy Policy. THE ICONIC and Google will share necessary information through secure technology to facilitate transactions, fulfilment and post-purchase support.
Will I still earn THE ICONIC Front Row ICONS and Rewards for my order placed using Google Checkout?
Yes. THE ICONIC Front Row members who purchase through Google’s checkout will still receive ICONS for their order. To view ICONS earned, THE ICONIC Front Row members can visit their Front Row dashboard on THE ICONIC app or website.
Can I use a THE ICONIC Front Row Reward, Birthday Reward, Anniversary Reward, Discount Voucher or other Front Row offer through Google’s checkout?
No. Customers will not be able to apply discount vouchers, store credits or Front Row member rewards or offers through Google’s checkout at launch. Customers who would like to use vouchers and rewards can purchase via THE ICONIC website or app.
Can I see my Front Row status through Google’s checkout?
No. THE ICONIC Front Row membership status and ICONS will not be displayed in Google’s checkout experience at launch. Front Row members can view their status and ICONS through THE ICONIC website or app.